Bringing self-serve through AI-assistance
Design Strategy, Systems Thinking, Interaction & Visual Design
Led product design to integrate an end-to-end AI-assisted journey for enterprise and agency customers in PRNewswire.
Enterprise Vendor Integration
Data-driven Design, Interaction Design
Simplified vendor integration in Cision's B2B enterprise software, for press release sharing that led to a 63% increase in orders MoM.
Legacy Workflow Redesign
Interaction Design & Visual Design
Streamlined a friction-induced workflow to a seamless experience in Cision's B2C SaaS, yielding a 113% increase in pitch submissions.
