Featured Work
Core Design Ethos
I strive for simple solutions by untangling complexity and ambiguity. A quick test that I use is, if I can explain how I solved a problem to my boomer grandma.
Just solving the symptoms only goes so far. I dig deep to solve for the right user problem, rather than just solving for surface-level symptoms.
Perfect solutions don't exist in my opinion. I take ownership in iteration and learning, to deliver solutions with greater confidence and minimal risk.
Testimonials
"Aditya is one of those rare colleagues who commits to and demonstrates tangible growth every day. Watching him grow into a design thought leader at Cision throughout our many collaborations has been such a privilege. In addition to bringing his talent as a designer to Cision, Aditya has also proven to be a flexible and encouraging team player who elevates every project he works on."
"I've had the privilege of working closely with Adi, designing products and building out a design system. He gives 100% in everything he does and works at improving his UX knowledge and UI skills constantly. Adi is a problem solver and always the first one to jump in and take on more responsibilities. Along with his design skills he is also a solid presenter and explainer of process and outcomes."
"I had the pleasure of working with Adi on a new application at Cision that was designed as a unique and independent startup. He was the primary designer putting together the detailed steps of the visual journey that took us from idea to launch, quickly producing great wireframes that were clean, creative, and easy to understand for both the people building the app and the people using it. Adi also is stellar about accepting feedback, internally and from customers, incorporating it into his designs where appropriate, and learning and growing from that feedback. Anyone who gets a chance to work with Adi is lucky indeed!"
"Adi understands how to use a design-driven process to solve user-centric problems. When working on projects with him, I found that he takes immediate ownership and is a great collaborator. As a researcher, I appreciate how Adi pushes product teams to have sound foundational assumptions that we can build features out of. Adi also is wonderful about staying engaged in our research efforts as they take place and incorporating user feedback into design changes.When sharing designs with cross-functional stakeholder, he is excellent at explaining different explorations and where he sees tradeoffs."
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